09.00 Registration & Technology in action

09.30 Welcome address and warm up

09.35 Events Events Opening Keynote: 0-6000 delegates in 3 years at World Summit AI

  • Building and maintaining momentum
  • Taking risks
  • Doing things differently
Sarah Porter, Founder, InspiredMinds #AI4Good

10.05 Events Events Industry Keynote: Insights from the UBM/Informa combination; the biggest ever merger of events companies

  • Why is big better: for shareholders, for customers, for the company?
  • Lessons learned along the way
  • Insights into the long term impact on the rest of the industry: will the need for more and more data create a drive for consolidation and scale? How will this affect small and medium-sized companies and the entrepreneurial nature of the industry?
Richard Menzies-Gow, Director of Investor Relations, Corporate Communications & Brand, Informa PLC

10.30 Networking Break (klaxon every five minutes) + speed networking

Association Summit Chair

Lesley McLeod, CEO, Association for Project Safety

11.00 Panel Competing effectively with Commercial conference companies

  • Knowing your members, understanding your community and defining your USP’s
  • Structuring your team for maximum performance
  • Managing internal committees and avoiding conflicts
Graham Blair, Associate Director of Education and Events, Royal College of Anaesthetists 
Chris Bancroft , Head of Conferences, National Housing Federation
Kieran Cornwell, Head of Events and Partnerships, The King’s Fund
Gemma Badu, Global Events Operations Manager, The Association of Corporate Treasurers

11.45 Technology Update

11.55 Go to Round Tables


  • Sponsorship sales
  • Leadership, career building and opportunities
  • Sharing ideas on delegate engagement
  • Festivalisation: why, what, how?
  • Sharing tips and ideas on conversion
  • Personalising campaigns with limited resources
  • Distributing and sharing event content using your conference advocates and influencers
  • Keeping it fresh, an ideas exchange for novel ways of delivering a great awards event
  • Marketing association events – focusing on your USP
  • Engaging your members throughout the year

13.00 Lunch and exhibition

13.30 Table Top speed networking (optional)

14.00  Case Study: Creating and building a successful association conference

Hilary Trahair, Events Manager, Association for Project Management

14.35 PANEL: Meeting the needs of your members whilst still maximising event revenue

  • How to really understand your members and what their needs and expectations are
  • Identifying possible areas of conflict and strategies for resolution
  • Tools and techniques to maximise association event revenue
Caroline Wright, Director General, British Educational Suppliers Association 
Andrew Goodacre, CEO, The British Independent Retailers Association
Jane Frost CBE, CEO, Market Research Society

15.20 Managing and developing a portfolio of association events

Riad Mannan, Event Portfolio Development Manager, The Institute of Engineering and Technology

15.45 Technology Update

15.55 Networking Break (klaxon every five minutes) + speed networking


  • Accurately measuring impact through touch points: where do your bookings really come from?
  • Building a portfolio of awards
  • Running an association awards programme
  • Working effectively with committees


Tony Anderson, expert speaker on branding and an active adviser to small businesses

After rising through the ranks marketing British Airways and Thomas Cook, Tony was appointed Sales and Marketing Director of easyJet six months before the airline’s first flight, subsequently working on the launch and development of the company, taking the easyGroup brand into new business areas from car rental to internet cafes. Outside of travel, Tony has held senior positions online bank Egg, TNS and The Children’s Mutual. Tony is an expert speaker on branding, online marketing and communications and an active adviser to start-up companies and small businesses. He will bring his extensive business experiences to focusing his closing keynote on new challenges for wider marketing in the events industry with ideas and insights both for large established companies and new start-ups. He is the author of  “Easyland”.

17.30 Closing Address and final networking activity

17.35 Networking Drinks Party


Speaker, Sponsorship & Booking enquiries:


Marketing, Press & PR enquiries: