Using passion, innovation & creativity to expand & accelerate your awards portfolio…

08.15 Breakfast Boost Start: Awards Entry Consultants – benefits for organisers

09.30 Registration (Technology in action)

09.30 Welcome address and warm up


John Hoffman, CEO, GSMA Ltd
Michael O’Hara, CMO, GSMA Ltd

Followed by an interview Q & A with chair Simone Broadhurst, Events Director – Incisive Business, Incisive Media

10.30 Networking break + RFID Treasure Hunt + Speaker’s Corner

11:00 Keeping it Fresh: Maintaining Interest in an Established Awards Event

  • Strategies for keeping your industry engaged year on year
  • Maintaining the quality of entries
  • Growing the number of entries
  • Breathing in new life and deciding when to reinvent
  • Boosting revenue through alternative revenue streams

Melissa Irving, Group Event Director, Construction & Engineering, EMAP

11:40  Best Practice in Creating and Launching a new Must-Attend Industry Awards Event

A series of presentations followed by a discussion around case studies of successful new events.

Paul Sagoo, Founder, The Asian Awards
Damian Bailey, Founder and Chairman of the Judging Panel, The Wedding Industry Awards
Geoff Curran, Energy Live News – The Energy Live Consultancy Awards

12.50 5 by 5 (Technology company – five slides, in five minutes)

12.55 5 by 5 (Technology company – five slides, in five minutes)

13.00 Buffet Lunch and Innovation Labs in exhibition area + RFID Treasure Hunt

13.40 Table Top speed networking

14.10 Post-lunch Group Mediation for Focus

 14:20 Securing & Retaining More Sponsorship Revenue & Maximising Value for  Sponsors

  • Demonstrating ROI for your sponsors
  • Which stats and how to deliver them?
  • Extending face to face contact outside the awards night
  • Expanding networking opportunities for sponsors
  • How to measure success and growth internally

Sarah Austin, Awards Director, UBM EMEA

14:50 Social Media IS your Marketing Strategy

  • Generating entries
  • Increasing table sales
  • As part of the judging process
  • Wider PR
  • Nurturing your industry influencers

15:20 A Different Take on Launching into New Regions to Maximise Impact from the First Event: Passion, Creativity and Influence

Jason Gale, Creator, London Lifestyle Awards

15.50 5 by 5 (Technology company – five slides, in five minutes)

15.55 5 by 5 (Technology company – five slides, in five minutes)

16.00 Networking break (klaxon every five minutes) + RFID Treasure Hunt + Speaker’s Corner


  1. Novel approaches to judging – how to attract key judges, online vs in person, live polling, new approaches.
  2. The effective use of content from Awards entries in other channels.
  3. The importance of social media in generating excitement about awards.
  4. Marketing do’s and don’ts when inviting entries and attendance, best practice in developing and maintaining data.
  5. At the event itself – keeping it fresh, an ideas exchange for novel ideas
  6. Technology – what’s out there and how effective is it
  7. Who’s reliable and who is not at hosting Awards – Speakers’ Corner


Masterthief: Achieving Breakthrough by Challenging Industry Norms and Stealing Ideas from Outside your Current Environment

From flat beds on BA flights to the turnaround of Eurostar and Sainsbury’s Bank, Hamish Taylor drives innovation in businesses, successfully leading them through times of change or challenge by putting the customer at the heart of any brand or offering. As a speaker, he provides business insight at all levels, inspiring you with his humorous stories, practical tools and infectious enthusiasm to look outside your current environment.

Hamish Taylor

17.45 Closing Address and final networking activity

17.55 Networking Drinks Party


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