09.00 Registration & Technology in action

09.30 Welcome address and warm up

09.35 Events Events Opening Keynote: 0-6000 delegates in 3 years at World Summit AI

  • Building and maintaining momentum
  • Taking risks
  • Doing things differently
Sarah Porter, Founder, InspiredMinds #AI4Good

10.05 Events Events Industry Keynote: Insights from the UBM/Informa combination; the biggest ever merger of events companies

  • Why is big better: for shareholders, for customers, for the company?
  • Lessons learned along the way
  • Insights into the long term impact on the rest of the industry: will the need for more and more data create a drive for consolidation and scale? How will this affect small and medium-sized companies and the entrepreneurial nature of the industry?
Richard Menzies-Gow, Director of Investor Relations, Corporate Communications & Brand, Informa PLC

10.30 Networking Break (klaxon every five minutes) + speed networking

Awards Summit Chair

Fergus Gregory, Group Commercial Director, The Drum

11.00 How to become the market leading Awards in your particular sector

  • Scoping the market
  • Defining your USP and knowing your audience
  • Creating an Awards which engages the community and adds value
Lorraine Barnes Burton, CEO, British Travel Awards
Amanda Murray, Managing Director, Max Live Events
Anke Wallace, Head of Event Operations, Business Intelligence, Informa

11.45 Technology Update

11.55 Go to Round Tables


  • Leadership, career building and opportunities
  • Sharing ideas on delegate engagement
  • Sharing tips and ideas on conversion
  • Personalising campaigns with limited resources
  • Distributing and sharing event content using your conference advocates and influencers
  • Maximising sponsorship revenue for awards
  • Keeping it fresh, an ideas exchange for novel ways of delivering a great awards event
  • Good host, Bad host – survey results on who you can trust as your awards host
  • Marketing association events – focusing on your USP
  • Engaging your members throughout the year

13.00 Lunch and exhibition

13.30 Table Top speed networking (optional)

14.00 How Cannes Lions responded to their audience and reinvigorated their awards

Susie Walker, Head of Awards, Cannes Lions

14.35 Panel: Innovation and creativity in Awards

  • Creativity in your communications
  • Innovative formats
  • Injecting creativity and innovation into the awards ceremony
Sarah Austin, Awards Director, UBM EMEA
Rory Bremner, leading UK Impressionist & Awards Host
Simone Broadhurst, Events Director, Incisive Media
Zehra J Chudry, Content Director, GLOMO Awards, GSMA

15.20 Extending Awards ceremonies beyond just the business case. Becoming part of a community and adding value

Enam Ali, Founder, British Curry Awards

15.45 Technology Update

15.55 Networking Break (klaxon every five minutes) + speed networking


  • Building a portfolio of awards
  • The effective use of content from award entries in other channels
  • Running successful awards in unusual markets
  • Running an association awards programme


Tony Anderson, expert speaker on branding and an active adviser to small businesses

After rising through the ranks marketing British Airways and Thomas Cook, Tony was appointed Sales and Marketing Director of easyJet six months before the airline’s first flight, subsequently working on the launch and development of the company, taking the easyGroup brand into new business areas from car rental to internet cafes. Outside of travel, Tony has held senior positions online bank Egg, TNS and The Children’s Mutual. Tony is an expert speaker on branding, online marketing and communications and an active adviser to start-up companies and small businesses. He will bring his extensive business experiences to focusing his closing keynote on new challenges for wider marketing in the events industry with ideas and insights both for large established companies and new start-ups. He is the author of  “Easyland”.

17.30 Closing Address and final networking activity

17.35 Networking Drinks Party

Speaker, Sponsorship & Booking enquiries:


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