08.15 Breakfast Briefing

09.00 Registration & Technology in action

09.30 Welcome address and warm up

09.35 Opening Keynote

Sarah Porter, Founder, InspiredMinds #AI4Good

10.05 Industry Keynote

Richard Menzies-Gow, Director of Investor Relations, Corporate Communications & Brand, Informa PLC

10.30 Networking Break (klaxon every five minutes) + speed networking

Conference Summit Chair

Colette Leong-Son, Managing Director – Events, Infopro Digital

11.00 PANEL: Creating disruption and moving your events business up the value chain

  • Creating and selling new generation, non-event product
  • Building connected networks and communities
  • What next?
Amy Miller, Group Managing Director, Oli & Gas Council, Energy Council & Getenergy
Jason Green, Co-founder & Head of Production, GreyGreen Media
Ashley Friedlein, CEO & Founder, Guild; Founder & President, Econsultancy

11.45 Technology Update

11.55 Go to Round Tables


  • Sponsorship sales
  • Leadership, career building and opportunities
  • Sharing ideas on delegate engagement
  • Festivalisation: why, what, how?
  • Sharing tips and ideas on conversion
  • Personalising campaigns with limited resources
  • Distributing and sharing event content using your conference advocates and influencers
  • Maximising sponsorship revenue for awards
  • Keeping it fresh, an ideas exchange for novel ways of delivering a great awards event
  • Good host, Bad host – survey results on who you can trust as your awards host
  • Marketing association events – focusing on your USP
  • Engaging your members throughout the year
  • Unique aspects of running smaller venues
  • Collaboration with competitors for mutual benefit
  • Identifying and opening up new revenue channels

13.00 Lunch and exhibition

13.30 Table Top speed networking (optional)

14.00 How to turn your event into a year round publishing opportunity

  • How to window content around free and pay models
  • Creating content going into and coming out of conferences for revenue and promotional content
  • Overview of subscription models and how to charge for a mixed publishing and conference offering
David Jenkinson, Editor-in-chief & managing director, C21Media

14.35 Panel – How creativity is essential to enhance the conference experience

  • Reshaping your event for profit by doing something different
  • Creating the wow factor
  • Where to go for inspiration
Tina Amper, Founder, Geeks on a Beach
Nick Lockley, Deputy Director Conferences, PEI (Infrastructure Investor Global Summit)
Jonjo Glynn, Venue Services Director, White Light Ltd
Thomas Igou, Editorial Director, Copperberg

15.20 M&A: timing, preparation & integration

  • Insights into the M&A market conditions & forecast
  • Valuing B2B conference and media companies
  • Planning For Exit
  • Acquisition Integration: the buyer perspective
Mark Eisenstadt, Director, Fusion Corporate Partners
Paul Slight, Director, Fusion Corporate Partners

15.45 Technology Update

15.55 Networking Break (klaxon every five minutes) + speed networking


  • Women in Events: The Power of Networking
  • Ideas for driving better delegate networking before, during and after the event
  • Community building
  • Google Analytics: top tips
  • Using .TV channel to build and sustain engagement
  • Easy wins in data analysis for small teams
  • Accurately measuring impact through touch points: where do your bookings really come from?
  • Building a portfolio of awards
  • The effective use of content from award entries in other channels
  • Running successful awards in unusual markets
  • Running an association awards programme
  • Working effectively with committees
  • Which venue listing site and why? Sharing experiences and insight


Tony Anderson, Author of “EasyLand”

After rising through the ranks marketing British Airways and Thomas Cook, Tony was appointed Sales and Marketing Director of easyJet six months before the airline’s first flight, subsequently working on the launch and development of the company, taking the easyGroup brand into new business areas from car rental to internet cafes. Outside of travel, Tony has held senior positions online bank Egg, TNS and The Children’s Mutual. Tony is an expert speaker on branding, online marketing and communications and an active adviser to start-up companies and small businesses. He will bring his extensive business experiences to focusing his closing keynote on new challenges for wider marketing in the events industry with ideas and insights both for large established companies and new start-ups.

17.30 Closing Address and final networking activity

17.35 Networking Drinks Party

Speaker, Sponsorship & Booking enquiries:


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