08.15 Breakfast Briefing
Talking about my generation: attracting, recruiting, managing and retaining Millennials, Snowflakes, Gen Y and Gen Z in the events industry
Roberta Lucca – unconventional entrepreneur, BAFTA winner and obsessive learner
09.00 Registration & Technology in action
09.30 Welcome address and warm up
09.35 Events Events Opening Keynote: 0-6000 delegates in 3 years at World Summit AI
- Building and maintaining momentum
- Taking risks
- Doing things differently
10.05 Events Events Industry Keynote: Insights from the UBM/Informa combination; the biggest ever merger of events companies
- Why is big better: for shareholders, for customers, for the company?
- Lessons learned along the way
- Insights into the long term impact on the rest of the industry: will the need for more and more data create a drive for consolidation and scale? How will this affect small and medium-sized companies and the entrepreneurial nature of the industry?
10.30 Implications for Event Organisers of the World’s Longest Sea Bridge Linking Hong Kong and China
10.40 Networking Break (klaxon every five minutes) + speed networking
Conference Summit Chair
11.10 PANEL: Creating disruption and moving your events business up the value chain
- Creating and selling new generation, non-event products
- Building connected networks and communities
- What next?
11.55 Technology Update: Enhancing delegate engagement at the event
12.05 Go to Round Tables
12.15 ROUND TABLES
- Sponsorship sales
- Leadership, career building and opportunities
- Sharing ideas on delegate engagement
- Festivalisation: why, what, how?
- Sharing tips and ideas on conversion
- Personalising campaigns with limited resources
- Distributing and sharing event content using your conference advocates and influencers
- Keeping it fresh, an ideas exchange for novel ways of delivering a great awards event
- Marketing association events – focusing on your USP
- Engaging your members throughout the year
13.00 Lunch and exhibition
13.30 Table Top speed networking (optional)
14.00 How to turn your event into a year round publishing opportunity
- How to identify and utilise the right content for free and pay for models
- Creating content going into and coming out of conferences for revenue and promotional content
- Overview of subscription models and how to charge for a mixed publishing and conference offering
14.35 Panel – How creativity is essential to enhance the conference experience
- Reshaping your event for profit by doing something different
- Creating the wow factor
- Where to go for inspiration
15.20 M&A: timing, preparation & integration
- Insights into the M&A market conditions & forecast
- Valuing B2B conference and media companies
- Planning For Exit
- Acquisition Integration: the buyer perspective
15.45 Technology Update: Critical insights into establishing the right level of security for event apps, websites and registration
- How unsafe are the
environments we are working in right now?
- What are the right questions to ask a technical team to understand the security implications?
- What could happen if you don’t get it right?
15.55 Networking Break (klaxon every five minutes) + speed networking
16.25 ROUND TABLES
- Women in Events: The Power of Networking
- Ideas for driving better delegate networking before, during and after the event
- Community building
- Easy wins in data analysis for small teams
- Accurately measuring impact through touch points: where do your bookings really come from?
17.10 CLOSING KEYNOTE
After rising through the ranks marketing British Airways and Thomas Cook, Tony was appointed Sales and Marketing Director of easyJet six months before the airline’s first flight, subsequently working on the launch and development of the company, taking the easyGroup brand into new business areas from car rental to internet cafes. Outside of travel, Tony has held senior positions online bank Egg, TNS and The Children’s Mutual. Tony is an expert speaker on branding, online marketing and communications and an active adviser to start-up companies and small businesses. He will bring his extensive business experiences to focusing his closing keynote on new challenges for wider marketing in the events industry with ideas and insights both for large established companies and new start-ups. He is the author of “Easyland”.