Venue Summit Agenda
Equip your venue with the latest thinking, technologies and market innovations …
08.00 Optional Breakfast Briefing
House of Brands or House of Cards? An outside view of the events industry based on experience of working closely with Informa.
The events market is changing rapidly. Face to face will always play a part but there will be fewer which requires changes in business model to win. Within the fabric of the industry, partnering and communities are becoming vital. Data driven decision making is key in this as is being part of the industry community. Digital platforms enable both of these to happen – can you afford not to win this?
Michael Von Der Geest, Advisory – EMEIA, Ernst & Young LLP
09.15 Welcome address and warm up
Charlie Crowe, Chairman, Csquared
09.30 OPENING KEYNOTE – a plenary session for all 4 Summits
How did Mobile World Congress get to be the most successful B2B conference in the world?
- Through the lens of the key elements
- Understanding the philosophy for future development
John Hoffman, CEO, GSMA Ltd
Michael O’Hara, CMO, GSMA Ltd
10.15 Networking break
Venue Summit Chair: Jonathan Reed, Founder Director, Tobacco Dock
10.45 What criteria are corporates using to select venues?
Panel Discussion followed by Q&A
Nicola Weston, Senior Event Coordinator, Slaughter & May
Tony McMurray, Finance Director, Ingram Micro
Sarah Lawrence, Business Events Partner, B&Q
Carla Jones, Head of Event Strategy, Operations & Client Services, Haymarket Media
12.05 Unique branding to drive customer experience
How do you take a brand that has little stand-out or talkability and make it relevant and compelling to today’s consumer? As former Director of Marketing for Best Western, Tim redefined the mid-market hotel chain by bringing the brand’s purpose to life through innovating the multi-channel experience. He talks purpose and ambition as he explains how the brand repositioned itself under the strapline ‘Hotels with Personality’.
Tim Wade, Managing Partner, Smith+Co Consultancy
12.45 Buffet Lunch
14.15 Package Pricing: innovation, what works and what doesn’t?
- Understanding the typical customer behaviour which drives the desire for packages
- Developing innovative profitable packages that still demonstrate cost savings, ease of manageability and clear straightforward presentation for the client
- Juggling the pressure on the venue to predict clients’ needs while managing costs and margins
Jon Noonan, Group Sales Director, Best Parties Ever
Moya Maxwell, Head of Venues, RIBA Venues
Will Poole, Events & Compliance Manager, Troxy
15.00 Fishbowl Discussion: Working together to strengthen venue negotiation with agencies and clients.
Leigh Cowlishaw, Director of Supplier Partnerships, Capita Travel and Events
Charlie Marr, Head of Partnerships & Acquisition, Headbox
Alicia Duncan, General Manager, The Mermaid
16.00 Networking break
16.30 ROUND TABLES
- Which venue listing site and why? Sharing experiences and insight
- Effective leadership of event sales teams
- Working in a small team
- Lessons learned and shared on how to use social media effectively
- Collaboration with competitors for mutual benefit
- Identifying and opening up new revenue channels
- Terrorism: risk assessment, management and planning
17.15 CLOSING KEYNOTE
Masterthief: Achieving breakthrough by challenging industry norms and stealing ideas from outside your current environment
From flat beds on BA flights to the turnaround of Eurostar and Sainsbury’s Bank, Hamish Taylor drives innovation in businesses, successfully leading them through times of change or challenge by putting the customer at the heart of any brand or offering. As a speaker, he provides business insight at all levels, inspiring you with his humorous stories, practical tools and infectious enthusiasm to look outside your current environment.