Equip your venue with the latest thinking, technologies and market innovations …

08.15 Breakfast Boost Start: Risk management for terrorism

09.30 Registration (Technology in action)

09.30 Welcome address and warm up


John Hoffman, CEO, GSMA Ltd
Michael O’Hara, CMO, GSMA Ltd

10.30 Networking break (klaxon every five minutes) + RFID Treasure Hunt + Speaker’s Corner

Venue Summit Chair: Jonathan Reed, Founder Director, Tobacco Dock

11.00 What criteria are corporates using to select venues?

Panel Discussion followed by Q&A

Nicola Weston, Senior Event Coordinator, Slaughter & May
Tony McMurray, Finance Director, Ingram Micro
Sarah Lawrence, Business Events Partner, B&Q
Carla Jones, Head of Event Strategy, Operations & Client Services, Haymarket Media

12.30 Unique branding to drive customer experience

How do you take a brand that has little stand-out or talkability and make it relevant and compelling to today’s consumer? As former Director of Marketing for Best Western, Tim redefined the mid-market hotel chain by bringing the brand’s purpose to life through innovating the multi-channel experience. He talks purpose and ambition as he explains how the brand repositioned itself under the strapline ‘Hotels with Personality’.

Tim Wade, Managing Partner, Smith+Co Consultancy

12.50 5 by 5 (Technology company – five slides, in five minutes)

12.55 5 by 5 (Technology company – five slides, in five minutes)

13.00 Buffet Lunch and Innovation Labs in exhibition area + RFID Treasure Hunt

13.40 Table Top speed networking (optional)

14.10 Post-lunch Group Mediation for Focus

14.20 Package Pricing: innovation, what works and what doesn’t?

Jon Noonan, Group Sales Director, Best Parties Ever
Jane McGee, Director of Sales & Marketing, Fairmont St Andrews
Moya Maxwell, Head of Venues, RIBA Venues

15:00 Working together to strengthen venue negotiation with agencies and clients. Fishbowl style

Leigh Cowlishaw, Director of Supplier Partnerships, Capita Travel and Events

15.50 5 by 5 (Technology company – five slides, in five minutes)

15.55 5 by 5 (Technology company – five slides, in five minutes)

16.00 Networking break (klaxon every five minutes) + RFID Treasure Hunt + Speaker’s Corner


  1. Which venue listing site and why?  Sharing experiences and insight
  2. Effective leadership of event sales teams
  3. Working in a small team
  4. Lessons learned and shared on how to use social media effectively
  5. Unique aspects of running smaller venues
  6. Collaboration with competitors for mutual benefit
  7. Identifying and opening up new revenue channels
  8. Terrorism: risk assessment, management and planning


Masterthief: Achieving breakthrough by challenging industry norms and stealing ideas from outside your current environment

From flat beds on BA flights to the turnaround of Eurostar and Sainsbury’s Bank, Hamish Taylor drives innovation in businesses, successfully leading them through times of change or challenge by putting the customer at the heart of any brand or offering. As a speaker, he provides business insight at all levels, inspiring you with his humorous stories, practical tools and infectious enthusiasm to look outside your current environment.

Hamish Taylor

17.45 Closing Address and final networking activity

17.55 Networking Drinks Party

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