Venue Summit Agenda

Equip your venue with the latest thinking, technologies and market innovations …

08.15 Optional Breakfast Briefing

House of Brands or House of Cards? An outside view of the events industry based on experience of working closely with Informa.

The events market is changing rapidly. Face to face will always play a part but there will be fewer which requires changes in business model to win.  Within the fabric of the industry, partnering and communities are becoming vital.  Data driven decision making is key in this as is being part of the industry community.  Digital platforms enable both of these to happen – can you afford not to win this?

Michael Von Der Geest,  Advisory – EMEIA, Ernst & Young LLP

08.45 Registration

09.15 Welcome address and warm up

Charlie Crowe, Chairman, Csquared

09.30 OPENING KEYNOTE – a plenary session for all 4 Summits

How did Mobile World Congress get to be the most successful B2B conference in the world?

  • Through the lens of the key elements
    • Conference
    • Venue
    • Awards
    • Marketing
  • Understanding the philosophy for future development
John Hoffman, CEO, GSMA Ltd
Michael O’Hara, CMO, GSMA

10.15 Networking break

Venue Summit Chair: Jonathan Read, Founder Director, Tobacco Dock

10.45 What criteria are corporates using to select venues?

Panel Discussion followed by Q&A

Tony McMurray, Finance Director, Ingram Micro
Sarah Lawrence, Commercial Planning Manager, Kingfisher
Annette Morgan, Senior Events Executive, EY
Tori Grant, Principal Operations Director, KNect365

11.45 Unique branding to drive customer experience

How do you take a brand that has little stand-out or talkability and make it relevant and compelling to today’s consumer? As former Director of Marketing for Best Western, Tim redefined the mid-market hotel chain by bringing the brand’s purpose to life through innovating the multi-channel experience. He talks purpose and ambition as he explains how the brand repositioned itself under the strapline ‘Hotels with Personality’.

Tim WadeFounder, CX Lab

12.30 Buffet Lunch

14.00 Package Pricing: innovation, what works and what doesn’t?

  • Understanding the typical customer behaviour which drives the desire for packages
  • Developing innovative profitable packages that still demonstrate cost savings, ease of manageability and clear straightforward presentation for the client
  • Juggling the pressure on the venue to predict clients’ needs while managing costs and margins
Jon Noonan, Group Sales Director, Best Parties Ever
Moya Maxwell, Head of Venues, RIBA Venues
Will Poole, Events & Compliance Manager, Troxy

14.45 Panel Discussion: Optimising Working Relationships

Leigh Cowlishaw, Director of Supplier Partnerships, Capita Travel and Events
Charlie Marr, Commercial Director, Headbox
Tom Mayers, CEO, Cavendish Venues

15.45 Networking break


  1. Marketing unique venues
    Claire Pastore, Head of Commercial, The Mermaid London
  2. Identifying and opening up new revenue channels
    Will Poole, Events & Compliance Manager, Troxy
  3. Technology: what’s out there and how effective is it?
    Adam Price, Business Development Manager, DBpixelhouse and Abi Cannons, Key Relationship Manager,


Masterthief: Achieving breakthrough by challenging industry norms and stealing ideas from outside your current environment

From flat beds on BA flights to the turnaround of Eurostar and Sainsbury’s Bank, Hamish Taylor drives innovation in businesses, successfully leading them through times of change or challenge by putting the customer at the heart of any brand or offering. As a speaker, he provides business insight at all levels, inspiring you with his humorous stories, practical tools and infectious enthusiasm to look outside your current environment.

Hamish Taylor, Former CEO Sainsbury’s Bank and Eurostar


17.30 Closing Address

17.35 Networking Drinks Party

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