We asked Suzanne Gaunt the marketing director at EMAP
about what has got her to where she is and her
thoughts on the future of the events industry.
Q If you were to tell your 20-something self 3 things they should definitely do to help further their career what would they be?
A. Build your network; Don’t stop learning; Push yourself
Q. Who in the business world has inspired you?
A. Many people but I was fortunate enough to work for an inspirational entrepreneur at the start of my career, he taught me many things and I continue to follow his success.
Q. What would you say is the biggest issue being faced in the events industry at the moment?
A. Too much choice, certainly in conferences and exhibitions. It’s important to differentiate your event from the rest.
Q. What do you think the biggest challenge for the industry will be in 2018?
A. Uncertainty in the economy and politically. Brexit is preventing people from doing things, as a result projects are halting and people won’t attend events if activity is stalled.
Q. What innovative measures should the industry adopt in the next few years to ensure market sustainability and growth?
A. We need to do things differently. So many events feel the same. Next year we’re focused on providing a different feel.
Q. Why do you think events such as the Event Marketing Summit are important for the industry?
A. To my first point it’s all about growing your network, meet with people who you can learn from and share your own learnings so the industry can benefit.