Make the most of your conference exhibition space & maximise revenue

What would you say if you were told you could transform your exhibition area with a professional and current solution that gave it parity to the rest of your event and didn’t cost you or the exhibitor any more investment?….

Would you take the time to understand how it could benefit all parties?

Usually, when event planning commences, a budget is allocated to the event; with the lions share for operational costs such as venue hire, F&B and entertainment. Then, money is allocated to the production side, which could include speaker costs and AV. Further allocation is made for securing delegates and sponsors, but rarely is money spent on ensuring there is parity for the exhibition area. Consequently this can more than often mean that the exhibition element looks at odds with the rest of your perfectly executed event.

Why would you want that to diminish the overall quality of your event?

Often, exhibitors themselves are left to bring their own materials to showcase their brand/product. Whilst some make an effort, others find it stressful and don’t know where to start in terms of utilising the exhibit space to support their promotional activities. More often than not, their pop-up stand is dragged across country or couriered to the venue (where it can sometimes be misplaced, causing further headaches for both exhibitor and organiser), so it can sit behind a collateral-littered table and chairs or in front of an unengaging shell scheme – neither of which suggest you’re ready for business.

Also consider what happens if your exhibitor turns up late and starts setting up in front of delegates or if they decide to break their stand down early (despite your protests) and make your exhibit space look like a dog’s dinner. You want your event and the exhibit area to have a WOW-factor right?

We believe that the days of shell schemes and table tops are numbered for the smart organiser. Let’s face it, they’re uninspiring and not very modern/forward thinking.

If you run conferences and events that have a mini exhibition or exhibiting sponsorship tiers then utilising a turnkey exhibition package solution for your event could save you significant pain!

A turnkey package:

  • Saves time for your Operations Team to work on other key deliverables
  • Ensures sponsors understand the Total Cost of Participation (T.C.P) from the get go
  • Offers the exhibitor a “turn up-and-go” solution with up-to-date audience specific messaging
  • Generates additional revenue with bolt-on and upgrade options
  • Allows you to fit more sponsors with space efficient layouts
  • Delivers your event with a smart environment to support people who want to do business
  • Maintains happier sponsors and delegates who will continue doing business with you

Now is the time to revolutionise your exhibit spaces and consider a turnkey solution and ensure your conference has every element you are proud of!

To learn more visit

Events Events: Speaker Snippets Vol 2.

In the next of our Speaker Snippets video series where we talk to our esteemed Events Events panellists and speakers – we asked David Jenkinson, Editor-in-Chief and Managing Director of C21 Media to impart his advice to events companies.

With many thanks to our superb content partner Kontenthaus for their production.

How to inject creativity & innovation into your event

We have been talking and filming our contributors for our series “Speaker Snippets”.  First up is a video interview with Nicholas Lockley, Director of Conferences EMEA at PEI Media and we asked him to trail some of the insights he’ll be sharing at Events Events in January.

With many thanks to our superb content partner Kontenthaus for their production.

How to Chair without the Scare: 11 top tips

Charmaine Russell, Head of Conference Production at AMI, gives us the benefit of her experience on perfecting the art of chairing a conference.

Chairing a conference can be an intimidating prospect. Faced with a sea of expectant faces the podium can feel a very lonely place, and knowing that the smooth and timely running of the event sits squarely on your shoulders is daunting.

Chairing duties were thrust upon me just a few short months into my role at AMI and my learning curve was steep. Fast forward 4 years and I have now had the opportunity to chair over 25 of our packaging-related conferences spanning Europe, the U.S., Asia and the Middle East. Having learnt the hard way, here are my top tips to help make the experience as enjoyable as possible.

  1. Practice your opening address or at least the first paragraph to build your confidence. Delivering this well will help to settle those nerves.
  2. Know the key information. Check with the conference organisers on items such as planned fire alarms, where the coffee/lunch breaks are being held, who the sponsors are and what the WiFi password is.
  3. Familiarise yourself with the technology. Find out how the microphones, powerpoint clicker etc. work – both for your peace of mind when you are speaking, as well as being able to remind and assist speakers when the inevitable nerves kick in.
  4. Tailor to the audience. Think about the region you are presenting in and if you need to adapt your style/wording appropriately – for instance saying cell/mobile phone.
  5. Practice difficult names. Some names can be real tongue twisters or it won’t be clear how they should be pronounced. Double check with the speak if you’re unsure – in the heat of the moment you might not get it 100% right, but at least you know you gave it your best shot.
  6. Time each presentation. I use the stopwatch on my phone (make sure its set to silent!) to time each presentation to ensure each speaker gets their fair time on stage. Also keep an eye on how many slides each speaker has left so you can decide if you need to prompt them to finish.
  7. Open up the debate. At AMI we open the floor to questions at the end of each presentation. Some audiences are shy to ask questions until the chair has asked the first one, so ask to see the papers ahead of time so you can plan at least one question for each speaker. If you can’t think of a question try asking the speaker beforehand if they can suggest something for you to ask them. Encourage debate but if it starts going around in circles then it’s time to politely move the discussion on!
  8. Keep some essentials close to hand. Things I always have with me include water and throat sweets to fend off a dry throat or the dreaded tickly cough; tissues (you never know when you might need them!); headache tablets (the days can be long and tiring); a notepad & pen and a hard copy of the conference proceedings (if available).
  9. Thank your speakers. Try and do this both in person on the day and also with a follow up message. They have taken time to prepare a presentation, so a quick thank you is always appreciated.
  10. A smile can go a long way. Sometimes in spite of all you and your team’s best efforts, things don’t always go to plan. Try and stay as calm as possible (even if your mind is whirring at 100 miles an hour), distract the audience whilst the problem is resolved (filling in the feedback survey is a useful suggestion) and if all else fails…smile!
  11. Don’t let the power go to your head! Chairing can be stressful but try and enjoy the opportunity as much as possible…it’s not often you have 200-odd people in the palm of your hand!


To read more from Charmaine visit her Linked In page here:

Suzanne Gaunt , EMAP, gives her take on what’s important for the events industry

We asked Suzanne Gaunt the marketing director at EMAP

about what has got her to where she is and her

thoughts on the future of the events industry.


Q If you were to tell your 20-something self 3 things they should definitely do to help further their career what would they be?

A. Build your network; Don’t stop learning; Push yourself

Q. Who in the business world has inspired you?

A.  Many people but I was fortunate enough to work for an inspirational entrepreneur at the start of my career, he taught me many things and I continue to follow his success.

Q. What would you say is the biggest issue being faced in the events industry at the moment?

A. Too much choice, certainly in conferences and exhibitions. It’s important to differentiate your event from the rest.

Q. What do you think the biggest challenge for the industry will be in 2018?

A. Uncertainty in the economy and politically. Brexit is preventing people from doing things, as a result projects are halting and people won’t attend events if activity is stalled.

Q. What innovative measures should the industry adopt in the next few years to ensure market sustainability and growth?

A. We need to do things differently. So many events feel the same. Next year we’re focused on providing a different feel.

Q.  Why do you think events such as the Event Marketing Summit are important for the industry?

A. To my first point it’s all about growing your network, meet with people who you can learn from and share your own learnings so the industry can benefit.