08.15 Breakfast Briefing
Talking about my generation: attracting, recruiting, managing and retaining Millennials, Snowflakes, Gen Y and Gen Z in the events industry
Roberta Lucca – unconventional entrepreneur, BAFTA winner and obsessive learner
09.00 Registration & Technology in action
09.30 Chair: Nik Gowing Professor, Broadcaster & Journalist – Welcome address and warm up
09.35 Events Events Opening Keynote: 0-6000 delegates in 2 years at World Summit AI
- Building and maintaining momentum
- Taking risks
- Doing things differently
10.05 Events Events Industry Keynote: Insights from the UBM/Informa combination; the biggest ever merger of events companies
- Why is big better: for shareholders, for customers, for the company?
- Lessons learned along the way
- Insights into the long term impact on the rest of the industry: will the need for more and more data create a drive for consolidation and scale? How will this affect small and medium-sized companies and the entrepreneurial nature of the industry?
10.30 Hong Kong – Opportunities for event organisers from improved transport links and focused Government policies
- High speed railway & HZM bridge reducing travelling time between mainland China and Hong Kong
- Hong Kong’s role in the Belt & Road initiative and within the Greater Bay Area
- Government policies to advance the development of innovation and technology and to develop high-value added maritime services
10.40 Networking Break (klaxon every five minutes) + speed networking
Conference Summit Chair
11.10 PANEL: Creating disruption and moving your events business up the value chain
- Creating and selling new generation, non-event products
- Building connected networks and communities
- What next?
11.55 How to engage your attendees and create an extraordinary experience
- How to engage your audience regardless of its size and create an environment where conversations can happen
- Pick best practice on how to integrate technology to engage your audience
12.05 Go to Round Tables
12.15 ROUND TABLES
Please click here for details
13.00 Lunch and exhibition
13.30 Table Top speed networking (optional)
14.00 How to turn your event into a year round publishing opportunity
- How to identify and utilise the right content for free and pay for models
- Creating content going into and coming out of conferences for revenue and promotional content
- Overview of subscription models and how to charge for a mixed publishing and conference offering
14.35 Panel – How creativity is essential to enhance the conference experience
- Reshaping your event for profit by doing something different
- Creating the wow factor
- Where to go for inspiration
15.20 M&A: timing, preparation & integration
- Insights into the M&A market conditions & forecast
- Valuing B2B conference and media companies
- Planning For Exit
- Acquisition Integration: the buyer perspective
15.45 Technology Update: Critical insights into establishing the right level of security for event apps, websites and registration
- How unsafe are the
environments we are working in right now?
- What are the right questions to ask a technical team to understand the security implications?
- What could happen if you don’t get it right?
15.55 Networking Break (klaxon every five minutes) + speed networking
16.25 ROUND TABLES
Please click here for details
17.10 CLOSING KEYNOTE
After rising through the ranks marketing British Airways and Thomas Cook, Tony was appointed Sales and Marketing Director of easyJet six months before the airline’s first flight, subsequently working on the launch and development of the company, taking the easyGroup brand into new business areas from car rental to internet cafes. Outside of travel, Tony has held senior positions online bank Egg, TNS and The Children’s Mutual. Tony is an expert speaker on branding, online marketing and communications and an active adviser to start-up companies and small businesses. He will bring his extensive business experiences to focusing his closing keynote on new challenges for wider marketing in the events industry with ideas and insights both for large established companies and new start-ups. He is the author of “Easyland”.