Having spent most of his career working for large event organisers such as Emap, dmg and Comexposium, Dan co-founded MAD//Fest London in 2018.
MAD//Fest (Marketing, Advertising + Disruption Festival) was set up to challenge existing event formats. MAD//Fest is an invite-only festival and takes a radically approach to facilitating networking and 1to1 meetings.
In its first year, MAD//Fest was a full house with nearly 3,000 marketing leaders in the room, and all sponsorship and exhibition inventory sold out. The show was awarded ‘Best Networking event’ at The Conference Awards 2019 and was recognised as the top media influencer brand by Audiense, ranking ahead of Cannes Lions, Campaign and The Drum.
A true all rounder, Dan is responsible for the MAD//Fest proposition, business strategy, content, marketing and innovation. He’s useless at logistics and has a small, talented team to challenge established industry norms and realise new formats such as MAD//Picnic, which was launched in 2019 and is the only picnic for the marketing and advertising industry.
In his spare time, Dan likes getting up really early and going surfing, fishing or hiking. He loves eating his way around a city, the countryside, or different countries.
