I am on a career long mission to demystify marketing and deliver solutions to real world problems into the hands of marketers. In a fast-paced world this can be demanding but at Wyvern, we have kept to the forefront of technological change in the Marketing stack and I hope have kept our user tagging along too.
I launched our CRM application, Wyvern Magic in the late 90’s from a publishing and events background and pleased to see that with drive and focus it is as relevant as ever. I get a real pleasure from building Single Customer Views from multiple sources and seeing the joy on users faces when they grasp their contacts for the first time.
Working on data is always in the back of my mind and I have to say that I save the teasing challenges for an early weekend morning, but when I am doing other stuff then you’ll most likely find me weilding a power tool or on motorbike heading somewhere remote.
Specialties: Database Design, CRM Systems, Direct Marketing, Digital Marketing, Database Analysis, Software for Publishers, Conference and Events