Steve Sayer is Vice President and General Manager of The O2, the world’s most popular music and entertainment venue. As VP & GM, Steve heads up the Senior Leadership team at The O2, with a focus on all aspects of venue management across the busy campus, including venue strategy, improving the experience for The O2’s many customers, and driving continued commercial growth.
Steve joined The O2 in 2014 as Commercial Director, overseeing ticketing operations, merchandising, food and beverage and corporate sales, along with securing exhibition content and managing Up at The O2, the roof walk attraction over the venue. In this role he worked closely with the AEG Europe leadership team to manage a number of capital improvement projects to identify and activate new revenue streams and enhance the fan experience. Prior to this, Steve was Operations Director for Manchester City Football Club and was responsible for match day and major event operations.