08.15 Breakfast Briefing
Talking about my generation: attracting, recruiting, managing and retaining Millennials, Snowflakes, Gen Y and Gen Z in the events industry
Roberta Lucca – unconventional entrepreneur, BAFTA winner and obsessive learner
09.00 Registration & Technology in action
09.30 Chair: Nik Gowing Professor, Broadcaster & Journalist – Welcome address and warm up
09.35 Events Events Opening Keynote: 0-6000 delegates in 2 years at World Summit AI
- Building and maintaining momentum
- Taking risks
- Doing things differently
10.05 Events Events Industry Keynote: Insights from the UBM/Informa combination; the biggest ever merger of events companies
- Why is big better: for shareholders, for customers, for the company?
- Lessons learned along the way
- Insights into the long term impact on the rest of the industry: will the need for more and more data create a drive for consolidation and scale? How will this affect small and medium-sized companies and the entrepreneurial nature of the industry?
10.30 Hong Kong – Opportunities for event organisers from improved transport links and focused Government policies
- High speed railway & HZM bridge reducing travelling time between mainland China and Hong Kong
- Hong Kong’s role in the Belt & Road initiative and within the Greater Bay Area
- Government policies to advance the development of innovation and technology and to develop high-value added maritime services
10.40 Networking Break (klaxon every five minutes) + speed networking
Venue Summit Chair
11.10 Panel: Industry Leaders Vision for the Future after Brexit
- Impact on staffing, recruitment and visas
- Will incoming international bookings be affected?
- How will the UK compete in the international market?
- Food and other costs inflation
11.55 Technology Update: The Rise of 3D Venue Tours: The main features and benefits
of this new technology
- How you can market your venue 24/7 across multiple countries and time zones
- Cater to the needs of the millennial customer
- Save time money and resource on unsuccessful enquiries and site visits
12.05 Go to Round Tables
12.15 ROUND TABLES
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13.00 Lunch and exhibition
13.30 Table Top speed networking (optional)
14.00 Panel on Social media platforms: how to use to best effect, developments for the future, ones to watch
- Which platforms to use for greatest impact?
- How to use to best effect?
- Developments for the future and ones to watch
14.35 Panel: Innovation in food
- Market trends and how that is reflected in event catering
- New formats and ideas, within budget
- Do you need to play it safe? Or is the pressure the other way now?
15.20 Innovation and creativity in delivering client’s vision
- What are clients looking for in terms of new and exciting ideas?
- What innovation can realistically be delivered by the venue?
- Sharing ideas and experiences of delivering creative events
15.45 SmartStage: immersive production environments using mixed reality to create real connections with content
- The evolution of mixed reality environments – technology & workflow
- Making VR a shared experience by removing the headsets
- Removing the challenges of green screen
- Bringing remote users back into the room
Andy Hook, Technical Solutions Director, White Light
15.55 Networking Break (klaxon every five minutes) + speed networking
16.25 ROUND TABLES
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17.10 CLOSING KEYNOTE
After rising through the ranks marketing British Airways and Thomas Cook, Tony was appointed Sales and Marketing Director of easyJet six months before the airline’s first flight, subsequently working on the launch and development of the company, taking the easyGroup brand into new business areas from car rental to internet cafes. Outside of travel, Tony has held senior positions online bank Egg, TNS and The Children’s Mutual. Tony is an expert speaker on branding, online marketing and communications and an active adviser to start-up companies and small businesses. He will bring his extensive business experiences to focusing his closing keynote on new challenges for wider marketing in the events industry with ideas and insights both for large established companies and new start-ups. He is the author of “Easyland”.
17.30 Closing Address and final networking activity
17.35 Networking Drinks Party